CRM provides several advantages to business although some control of the consumer is sacrificed.

Question

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CRM stands for Customer Relationship Management, which aims to manage the interactions of the company with its customers. By implementing CRM, companies can offer personalized service and targeted marketing, resulting in better customer satisfaction and loyalty. However, to achieve this, companies need to gather and store customer information, which may lead to some loss of control over customer privacy.

CRM Provides Several Advantages to Business Although Some Control of the Consumer