Consumers who have opted in to receive regular e-mail from a business indicate they derive more satisfaction from the relationship than those who do not make that choice.

Question

Quizplus · Accepted Answer

This statement is true. Studies have shown that consumers who have willingly provided their contact information and opted in to receive regular e-mails from a business are more likely to engage with the business and feel a stronger sense of satisfaction than those who have not made that choice. It indicates that they are interested in the brand or the products/services offered by that business.

Consumers Who Have Opted in to Receive Regular E-Mail from a Business