Selling directly to consumers was practiced in this country as early as 1740, when Montgomery Ward sold scientific books by mail.

Question

Quizplus · Accepted Answer

Montgomery Ward did not start its mail-order business until 1872, and it was Aaron Montgomery Ward who founded the company, not in 1740. The practice of selling directly to consumers, however, predates Montgomery Ward and was indeed practiced in various forms earlier.

Selling Directly to Consumers Was Practiced in This Country as Early