Continuity in a successful advertising campaign is about the ________ of one ad to another in a campaign.
A) benefits
B) theme
C) key copy points
D) relationship
E) attitudinal characteristics
Correct Answer:
Verified
Q22: An additional responsibility of the media planner
Q23: Which of the following is true about
Q24: Which of the following is characteristic of
Q25: Continuing the use of the same character
Q26: Similarity or continuity in an ad campaign
Q28: What happens in the final phase of
Q29: In her article "Can Art Exist in
Q30: Advertising appeals that motivate people do NOT
Q31: In order to convey aural continuity, which
Q32: For aural similarity in a campaign, which
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