Which of the following is characteristic of attitudinal continuity?
A)expression of a consistent feeling or tone from ad to ad
B)is ineffective in campaigns that have no theme line
C)always excludes visual and verbal continuity
D)provides enough of a dynamic shift to maintain interest
E)use of the same copy objective in each ad in a campaign

Question

Quizplus · Accepted Answer

Attitudinal continuity refers to consistency in the tone or feeling expressed in a campaign, so option A is characteristic of it. Option B is not true, as a theme line is not necessary for attitudinal continuity. Option C is incorrect, as visual and verbal continuity can contribute to attitudinal continuity. Option D is not necessarily true, as attitudinal continuity can also involve maintaining a consistent tone without significant shifts. Option E describes a different concept (copy consistency) and is not related to attitudinal continuity.

Which of the Following Is Characteristic of Attitudinal Continuity