When an advertiser is able to select a set of words that illuminates the advertising and encapsulates the promise that can only be associated with its brand, it is using:
A)integrated marketing communications.
B)synchronicity.
C)verbal similarity.
D)creative consideration.
E)dynamic theme adjustment.

Question

Quizplus · Accepted Answer

Verbal similarity refers to the use of specific words or phrases that are closely associated with a particular brand, helping to encapsulate its promise and differentiate it from competitors.

When an Advertiser Is Able to Select a Set of Words