Which of the following is true about visual continuity?
A) It is not the equivalent of "sameness."
B) is limited to the medium being used
C) Strong visuals weaken communication.
D) Using attitude helps.
E) Using a different spokesperson for each ad increases continuity.
Correct Answer:
Verified
Q18: A research study by Dynamic Logic on
Q19: Any analysis of the competition should include:
A)assessment
Q20: Which company or organization wrestled to find
Q21: When an advertiser is able to select
Q22: An additional responsibility of the media planner
Q24: Which of the following is characteristic of
Q25: Continuing the use of the same character
Q26: Similarity or continuity in an ad campaign
Q27: Continuity in a successful advertising campaign is
Q28: What happens in the final phase of
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