If bad weather in a sales territory were to occasionally cause a significant drop in sales for a particular salesperson, and total sales is a performance criterion on their evaluation, the measure has not met the test of being:
A)valid
B)reliable
C)acceptable
D)feasible
E)specific

Question

Quizplus · Accepted Answer

Reliability refers to the consistency of a measure. If the measure is not consistent, it is not reliable. In this case, the measure of total sales is not reliable because it can be affected by factors outside of the salesperson's control, such as bad weather.

If Bad Weather in a Sales Territory Were to Occasionally