As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads,marketers are ________.
A) investing in flashier television advertisements to attract attention to themselves
B) buying more air time in an attempt to crowd out their competitors' advertisements
C) lobbying for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anti-competitive
D) reducing their advertising expenditures on the major networks and investing their advertising dollars in newer media, such as the web
E) blocking out any mention of brand names during regular programming

Question

Quizplus · Accepted Answer

As consumers are spending more time online and have more technological tools to avoid exposure to TV ads, marketers are reducing their advertising expenditures on the major networks and investing their advertising dollars in newer media, such as the web. This allows them to reach their target audience where they are spending most of their time and is a more cost-effective way of advertising.

As Consumers Spend More Time Online and Have More Technological