The societal marketing concept calls on marketers to ________.
A) minimize production costs in order to offer the product at the lowest price possible
B) aggressively market all products to all segments of society
C) track customer preferences via the Internet to improve customer research databases
D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization
E) lobby for government regulation of their industries

Question

Quizplus · Accepted Answer

The societal marketing concept requires marketers not only to fulfill the needs of their customers but also contribute to the betterment of society. This is achieved by developing products that meet the needs of the target audience in ways that improve society as a whole while fulfilling the objectives of the organization.

The Societal Marketing Concept Calls on Marketers to ________