The market for toothpaste is a classic case of successful ________ segmentation.If consumers are socially active,they want a toothpaste that can deliver white teeth and fresh breath; if they smoke,they want one that fights stains; if they want to prevent disease,they want one that will fight germs.
A) use-related
B) lifestyle
C) sociocultural
D) family life cycle
E) benefit

Question

Quizplus · Accepted Answer

The market for toothpaste is segmented based on the benefits consumers seek from the product. Consumers have different needs and preferences, such as wanting white teeth and fresh breath, fighting stains, and preventing disease. This is an example of benefit segmentation.

The Market for Toothpaste Is a Classic Case of Successful