The practice of transmitting individualized messages using e-mail,mobile devices,and even door-to-door presentations to deliver personalized messages to individuals is known as ________.
A) broadcasting
B) mass marketing
C) narrowcasting
D) countersegmentation
E) functional marketing

Question

Quizplus · Accepted Answer

Narrowcasting is the practice of transmitting individualized messages to a specific target audience through tailored media channels such as email, mobile devices, and door-to-door presentations. It is the opposite of broadcasting, which delivers messages to a wide, general audience. Narrowcasting allows marketers to target their messages to specific individuals or groups based on their interests, behaviors, or demographics. Mass marketing refers to marketing to a large, diverse audience without targeting specific segments. Countersegmentation and functional marketing are not commonly used terms in marketing.

The Practice of Transmitting Individualized Messages Using E-Mail,mobile Devices,and Even