When segments evolve in such a way that they no longer warrant individually designed marketing programs,research aimed at discovering a more generic need or consumer characteristic applicable to the members of two or more segments can be undertaken to facilitate ________.
A) mass marketing
B) target marketing
C) countersegmentation
D) market segmentation
E) microsegmentation

Question

Quizplus · Accepted Answer

Countersegmentation is the process of combining two or more segments into a single larger segment when they no longer require distinct marketing strategies, focusing on common needs or characteristics.

When Segments Evolve in Such a Way That They No