The key to positioning is to find ________.
A) a target market
B) an unsatisfied need
C) an optimal marketing mix
D) an affordable price
E) an effective advertising theme

Question

Quizplus · Accepted Answer

Positioning involves identifying an unsatisfied need or a gap in the market that a company can fulfill. Once a company identifies that need, it can position its products or services in a way that differentiates them from its competitors and appeals to the target market. The other options such as an optimal marketing mix, affordable price, and effective advertising theme are important factors in developing a successful positioning strategy, but they alone do not guarantee success.

The Key to Positioning Is to Find ________