The psychoanalyst that adapted Freud's psychoanalytical techniques to study consumer buying habits was ________.
A) Abraham Maslow
B) Earnest Dichter
C) Henry Murray
D) Karen Horney
E) Henry Ford
Correct Answer:
Verified
Q16: Products and services are often evaluated by
Q21: According to Maslow's hierarchy-of-needs theory, the need
Q24: Egoistic needs can take either an inward
Q31: According to Maslow's hierarchy of needs, protection,
Q38: Concerning the arousal of human motives,the _
Q39: When an advertisement leads the consumer to
Q40: Savings accounts, insurance policies, and education are
Q42: The key to positioning is to find
Q46: Almost all personal care and grooming products,as
Q47: According to Maslow's hierarchy-of-needs theory,_ motivates behavior.
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents