Some TV ads decrease sensory input by using silence in their ads to generate attention.This is a form of advertising used in order to overcome ________.
A) sensation
B) preference for competitive advertisements
C) sensory adaptation
D) the just noticeable difference
E) perceptual blocking

Question

Quizplus · Accepted Answer

Sensory adaptation is the tendency of sensory receptors to become less sensitive when they are exposed to constant stimulation. By using silence in the ads, the advertisers are preventing sensory adaptation and attracting viewers' attention.

Some TV Ads Decrease Sensory Input by Using Silence in Their