Sensory adaptation is of concern to national advertisers,who try to continuously change their advertising campaigns.They are concerned that consumers will ________.
A) get bored of their ads
B) get used to their ads
C) not understand their ads as intended
D) develop negative reactions to their ads
E) become more attuned to competing advertising

Question

Quizplus · Accepted Answer

Sensory adaptation refers to the process by which individuals become less sensitive to a stimulus after prolonged exposure. Advertisers are concerned that consumers will get used to their ads, leading to decreased effectiveness over time.

Sensory Adaptation Is of Concern to National Advertisers,who Try to Continuously