Which of the following is true of the relationship between consumers' perceptions and their expectations?
A) Stimuli that align closely with expectations tend to receive more attention than those that conflict sharply with expectations.
B) Ads with irrelevant sexuality generally lead to better recall of the product advertised due to the attention-getting nature of the sexual content.
C) People tend to make observations and arrive at conclusions completely independent of their expectations.
D) Consumers tend to perceive products and product attributes according to their own expectations.
E) What consumers expect to see is completely dependent on their previous first-hand experience with the particular product or advertising medium.

Question

Quizplus · Accepted Answer

Consumers tend to perceive products and product attributes according to their own expectations. This means that their expectations play a significant role in their perceptions. If a product meets their expectations, they are more likely to have a positive perception of it, while if it falls short of their expectations, they may have a negative perception.

Which of the Following Is True of the Relationship Between