The essence of successful marketing is the image that a product has in the mind of the consumer,that is,its ________.
A) quality
B) value
C) positioning
D) features
E) attributes

Question

Quizplus · Accepted Answer

Positioning refers to how a product is perceived by consumers in relation to other products in the market. It plays a key role in successful marketing as it determines whether a product is seen as valuable and desirable or not. While features, attributes, quality, and value are all important factors in marketing, they cannot drive success on their own without a strong positioning strategy.

The Essence of Successful Marketing Is the Image That a Product