According to the attitude-toward-the-ad model,the consumer forms various feelings and judgments as a result of exposure to an ad.If the consumer likes the ad,________.
A) he is more likely to buy the product
B) he is less likely to buy the product
C) he is less likely to encounter environmental impediments to consumption
D) his like or dislike has no relevance to their likelihood of purchasing the product
E) he is more likely to attribute satisfaction with the product internally

Question

Quizplus · Accepted Answer

If the consumer likes the ad, he is more likely to have a positive attitude towards the product and may therefore be more likely to purchase it. Likability of an ad can increase the effectiveness of the advertisement in influencing purchase behavior.

According to the Attitude-Toward-The-Ad Model,the Consumer Forms Various Feelings and Judgments