The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
A) multiattribute attitude model
B) tricomponent attitude model
C) trying-to-consume model
D) functional approach
E) dual mediation model

Question

Quizplus · Accepted Answer

The dual mediation model suggests that both central and peripheral cues can influence persuasion, acknowledging the role of peripheral cues in the central route to persuasion.

The ________ Acknowledges the Possibility That the Central Route to Persuasion