Which of the following is true of Asian Americans as consumers?
A) Asian Americans are less likely to own their own businesses than non-Asian American minorities.
B) Most Asian Americans come from single-income households.
C) Use of Asian American models in advertising is an effective way of reaching the Asian American market segment.
D) Asian Americans tend to be less computer literate than the general population.
E) Asian American households tend to be more female oriented when it comes to consumption decisions.

Question

Quizplus · Accepted Answer

Asian Americans are a growing and increasingly affluent market segment, and studies have shown that using Asian American models in advertising can be effective in reaching this demographic. However, the other statements are false. Asian Americans are more likely to own their own businesses than non-Asian American minorities, and most come from dual-income households. Asian Americans are also known for their high levels of computer literacy. Finally, consumption decisions in Asian American households tend to be more influenced by the entire family, rather than being female-oriented.

Which of the Following Is True of Asian Americans as Consumers