A ________ marketing perspective stresses the similarities among consumers worldwide.

Question

Quizplus · Accepted Answer

A global marketing perspective focuses on identifying and catering to the commonalities among consumers worldwide, rather than emphasizing the differences between them. This approach involves developing a standardized marketing mix that can be applied across different countries and cultures. By contrast, a localized marketing perspective seeks to tailor marketing efforts to the specific needs and preferences of consumers in each individual market.

A ________ Marketing Perspective Stresses the Similarities Among Consumers Worldwide