A research study in Turkey found that while products from Germany,France,Italy,and Israel were favored by Turkish consumers for their quality,design,and performance,products from the United States and England were chosen for their reliability and warranty.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of country of origin effects, which refers to the influence that the country of manufacture has on consumers' perceptions of a product. Turkish consumers appear to have certain expectations of products from different countries based on perceived characteristics associated with each country.

A Research Study in Turkey Found That While Products from Germany,France,Italy,and