There are four possible global marketing strategies,one of which is a global strategy,which involves offering ________.

Question

Quizplus · Accepted Answer

A global strategy involves offering a uniform product and a uniform message across all markets. This means that the product remains the same, regardless of where it is being sold, and the messaging is consistent across all markets. This strategy is typically used by companies that have a strong brand identity and want to maintain that identity across all markets. By offering a uniform product and message, companies can achieve economies of scale and reduce costs associated with developing different products or messages for different markets.

There Are Four Possible Global Marketing Strategies,one of Which Is