The ________ component of the consumer decision-making model is concerned with how consumers make decisions.
A) process
B) output
C) decision
D) input
E) emotional

Question

Quizplus · Accepted Answer

The process component of the consumer decision-making model specifically addresses how consumers go about making their decisions, encompassing the steps or stages they go through from recognizing a need to making a purchase and post-purchase evaluation.

The ________ Component of the Consumer Decision-Making Model Is Concerned