________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing.
A) Evoked sets
B) Inert sets
C) Heuristics
D) Inept sets
E) Independent sets

Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts or rules of thumb that simplify decision making processes. They are commonly used by consumers to reduce the cognitive effort required in making complex decisions. Examples of heuristics include choosing a brand that is familiar, selecting the product with the lowest price, or relying on the recommendations of others.

________ Are Procedures Used by Consumers to Reduce the Burden