CLEANER MINI CASE: Oopsy All Gone is a new super cleaning powder that, when mixed with water, will remove the toughest stains from carpets and upholstery. The manufacturer, Clean Brite, has taken out a 30-minute spot on a local television channel and is planning on airing a mini-program on the harmful chemicals present in most household cleaners, while highlighting the mild ingredients in Oopsy All Gone that are tough on stains but soft on skin. Clean Brite has also arranged for Oopsy All Gone to appear in a popular sit-com, where the main character spills a drink on his neat-freak friend's white couch while housesitting for the weekend.
-In the CLEANER MINI CASE,the advertising methods used are examples of ________

Question

Quizplus · Accepted Answer

The advertising methods used in the mini case are examples of disguised format, where the product is promoted through television programs and shows without being overtly advertised. The 30-minute spot and the appearance of the product in a popular sit-com are both disguised formats. The other options (B, C, D, and E) refer to other types of disguised advertising, such as using a celebrity as a spokesperson (disguised communicator), or having someone other than the target audience use the product in the advertisement (disguised user).

CLEANER MINI CASE: Oopsy All Gone Is a New Super