ECOLITE MINI CASE: Ecolite is a new manufacturer of compact cars that run exclusively on battery power and require no fossil fuels. Its advertising focuses on the amount of carbon emissions that the Ecolite driver will avoid emitting compared to comparable compact cars, and the positive impact that will have on the environment. Ecolite has also put together a SuperGreen add-on package that includes additional interior features, a portion of the proceeds of which are donated to the Arbor Day Foundation. Ecolite has decided to advertise its new vehicle by offering them to car rental agencies at a discounted price to enable people to drive the cars risk free and to get them seen on the street. Ecolite has also paid models to drive the cars around major metropolitan areas, parking them briefly in grocery stores like Trader Joe's and Whole Foods, where its target customers shop, and to engage potentially interested consumers in conversation about how great the new car is.
-In the ECOLITE MINI CASE,Ecolite's advertising surrounding carbon emissions is an example of ________.

Question

Quizplus · Accepted Answer

The advertising surrounding carbon emissions is an example of green marketing, which emphasizes the environmental benefits of a product. Ecolite is highlighting the positive impact their cars will have on the environment by emitting fewer carbon emissions compared to other compact cars, which appeals to consumers who prioritize eco-friendliness in their purchasing decisions.

ECOLITE MINI CASE: Ecolite Is a New Manufacturer of Compact