Ginny Mills is a new vice president of operations at Wheelwright Appliances.In reviewing her area, she discovered that employees were having difficulty effectively executing the strategy of being number one or number two in their industry.It seems that they did not have a clear idea of what exactly that meant.To help clarify this for her unit, Ginny should:
A)Set ambitious goals
B)Challenge others to achieve high levels of performance
C)Conduct a benchmarking study of the competition
D)Encourage a strong customer focus
E)Set up an off-site retreat to encourage employees to work harder

Question

Quizplus · Accepted Answer

Conducting a benchmarking study of the competition would help provide clarity on what being number one or number two means in the industry. By comparing their performance with that of their competitors, Wheelwright Appliances would be able to identify areas where they need to improve to attain their desired position in the industry. This would help in setting specific goals and a strategy to achieve them. Encouraging a strong customer focus and challenging employees to perform better are also important, but conducting a benchmarking study would be the best option in this scenario. Setting ambitious goals and organizing off-site retreats may not be effective without a clear understanding of what being number one or number two in the industry entails.

Ginny Mills Is a New Vice President of Operations at Wheelwright