____________________ is a customer-focused and customer-driven organizational strategy.
A)CRM
B)ERP
C)FAIS
D)SCM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) is a strategy that focuses on developing and maintaining long-lasting relationships with customers. It emphasizes understanding customer needs and preferences, providing excellent customer service, and tailoring products and services to meet individual customer needs. CRM is a customer-driven approach to business that helps organizations build customer loyalty and retention, increase customer satisfaction, and drive revenue growth. ERP (Enterprise Resource Planning), FAIS (Financial Accounting Information System), and SCM (Supply Chain Management) are other organizational strategies that may be customer-focused to some extent, but they do not have the same level of customer-centricity as CRM.

____________________ Is a Customer-Focused and Customer-Driven Organizational Strategy