A firm that focuses on a ________ orientation is likely to learn an important lesson the hard way - consumers do not buy products,they buy benefits.
A)product
B)consumer
C)sustainability
D)CRM
E)TQM

Question

Quizplus · Accepted Answer

A firm that focuses on a product orientation tends to be more focused on the features, design, and specifications of the product rather than the benefits it provides to the customer. This can lead to a disconnect between the marketing message and what the customer actually wants or values. Firms need to understand that customers are primarily interested in the benefits a product can provide, such as solving a problem, improving their quality of life, or fulfilling a need, rather than the product itself.

A Firm That Focuses on a ________ Orientation Is Likely