From a marketing perspective, when one student eats trail mix for lunch while another eats a cheeseburger and french fries, they are demonstrating differences in ________.
A)Benefit
B)Wants
C)Demand
D)Need
E)Drive

Question

Quizplus · Accepted Answer

Wants refer to the specific desires or preferences of individuals, such as choosing trail mix over a cheeseburger and fries for lunch. Benefits relate to the advantages or positive outcomes that a product or service provides, which is not necessarily demonstrated in this scenario. Demand refers to the willingness and ability of consumers to purchase a product or service, which is not demonstrated here as it is a single instance. Need refers to the basic requirements for human survival, such as food, shelter, and clothing, but it is not necessarily demonstrated here as both options fulfill a basic need for sustenance. Drive refers to the internal motivation or impulse that prompts individuals to take action, but it is not necessarily demonstrated here as the reason behind the students' choices is not stated.

From a Marketing Perspective, When One Student Eats Trail Mix