A perspective that consumer spending, and hence the economy, is driven by psychological attachment to brands, the relevance ofinformation, and solutions is called
A)customer relationship management
B)Attention Economy
C)market positioning
D)creating sustainability
E)increasing the lifetime value of customers

Question

Quizplus · Accepted Answer

The perspective that consumer spending is driven by psychological attachment to brands, the relevance of information, and solutions is called the Attention Economy. This concept emphasizes the importance of capturing and maintaining the attention of consumers in order to drive economic activity.

A Perspective That Consumer Spending, and Hence the Economy, Is