______________looks at how much profit they expect to make from a particular customer, including each and every purchase he or she will make from them now and in the future.
A)bait-and-switch
B)anticonsumption
C)demarketing
D)shrinkage
E)lifetime value of a customer

Question

Quizplus · Accepted Answer

The term "lifetime value of a customer" looks at the long-term profit that a customer will bring to a company through all of their purchases, not just one particular transaction. This calculation takes into account factors such as customer loyalty and repeat business.

______________Looks at How Much Profit They Expect to Make from a Particular