The first step of the marketing planning process involves closely examining the ________.

Question

Quizplus · Accepted Answer

The first step of the marketing planning process involves closely examining the marketing environment, which includes the internal and external factors that may affect the company's marketing activities. This includes factors such as competitors, customers, suppliers, government regulations, and technological changes. By examining the marketing environment, companies can identify opportunities and threats that may impact their marketing strategies and adjust their plans accordingly.

The First Step of the Marketing Planning Process Involves Closely