Westjet Airlines uses a ________ to target customers who could not previously afford air travel.

Question

Quizplus · Accepted Answer

Westjet's focus on offering low-cost airfares is a pricing strategy aimed at increasing accessibility for customers who may have previously found air travel too expensive. By pricing tickets lower, they are able to tap into a new market segment and attract customers who may not have considered air travel before.

Westjet Airlines Uses a ________ to Target Customers Who Could