Columbia Sportswear makes nylon activewear for global markets.Its marketing manager set a goal to increase sales 12 percent over the next three years through the introduction of a new line of comfortable, lightweight clothing for people who fish.The marketing manager's goals are covered under which level of planning-

Question

Quizplus · Accepted Answer

Functional planning involves setting goals and strategies for specific areas or departments within a company, such as marketing, to achieve broader organizational objectives.

Columbia Sportswear Makes Nylon Activewear for Global Markets