Concrete measures of various aspects of marketing performance and benchmarks or targets are called ________.

Question

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Marketing metrics are concrete measures of various aspects of marketing performance and benchmarks or targets to evaluate how effective marketing strategies have been. Operational plans refer to specific actions to be taken to execute a company's strategy, action plans refer to the detailed plans that essentially lay out the activities that need to be undertaken to achieve specific objectives or goals, marketing objectives are specific, measurable, achievable, relevant, and time-bound targets that an organization sets for its marketing activities, and pricing strategies refer to the methods used by businesses to price their products or services appropriately, which can help them attract more customers and boost revenue.

Concrete Measures of Various Aspects of Marketing Performance and Benchmarks