Many airlines now penalize customers who don't opt for online purchase of "ticketless" flight reservations by charging a fee to those who purchase tickets at ticket counters.This is an example of a ________ strategy.

Question

Quizplus · Accepted Answer

This strategy pertains to distribution, as airlines are encouraging customers to use online channels rather than traditional ticket counters, in order to reduce costs and increase efficiency. The penalty fee is a way to incentivize customers to adopt the preferred distribution channel.

Many Airlines Now Penalize Customers Who Don't Opt for Online