Which of the following is a tool that marketers often use to portray strengths,weaknesses,opportunities and threats to the company?
A) a Gantt chart
B) a SWOT analysis
C) an SBU analysis
D) a BCG matrix
E) a marketing metric
Correct Answer:
Verified
Q63: Marketing Plan does not include -
A)SWOT analysis
B)Production
Q64: Columbia Sportswear has introduced a new line
Q66: A sales manager sets an objective for
Q66: The revenue or profit margin generated by
Q69: _ reflects how a strategy is going
Q72: Many airlines now penalize customers who don't
Q74: Marketing planning is followed by the _,which
Q76: Which of the following is a common
Q77: After marketing strategies are developed,the next step
Q132: _ generally cover a shorter time period
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