When the size and purchasing power of a target segment can be determined, it possesses the requirement of having ________.
A)Market potential
B)accessibility
C)Substantial money
D)differentiability
E)profitability

Question

Quizplus · Accepted Answer

The requirement described in the question is market potential, which is the ability of a target segment to generate demand for a product or service based on its size and purchasing power. Options B, C, D, and E are not correct because they do not describe this requirement. Accessibility refers to how easy it is to reach a target segment, substantial money does not necessarily relate to market potential, differentiability refers to how a product or service is different from competitors, and profitability refers to the potential for profit from the target segment, which is related to but not the same as market potential.

When the Size and Purchasing Power of a Target Segment