The Chinese Canadian segment of the population ________.
A)is the largest ethnic market segment
B)does not yet receive significant attention from marketers
C)has declined in the last 10 years
D)is the fastest growing minority group in Canada
E)is too geographically dispersed to form a meaningful market segment

Question

Quizplus · Accepted Answer

According to the 2016 Canadian Census, the Chinese Canadian population was the fastest growing minority group in Canada, increasing by 18.2% from 2011 to 2016. Therefore, D is the correct answer. A is incorrect as the Chinese Canadian population is not the largest ethnic market segment. B is incorrect as Chinese Canadians do receive significant attention from marketers. C is incorrect as the population has actually increased in the last 10 years. E is incorrect as Chinese Canadians are concentrated in certain areas and can form a meaningful market segment.

The Chinese Canadian Segment of the Population ________