Which of the following most accurately describes VALS?
A)a system used for psychographic segmentation
B)a database of people who have purchased similar products
C)a strategy for implementing geodemographic segmentation
D)a method of confirming that a chosen target market is representative of the ideal market segment
E)a method of removing heterogeneous variables from a target market

Question

Quizplus · Accepted Answer

VALS stands for Values, Attitudes, and Lifestyles and it is a system used for psychographic segmentation. It divides consumers into different groups based on their psychological characteristics and helps businesses tailor their marketing strategies accordingly.

Which of the Following Most Accurately Describes VALS