Marketers would most likely use ________ to determine if a change in price is responsible for a change in sales.
A) causal research
B) demographic studies
C) exploratory research
D) predictive techniques

Question

Quizplus · Accepted Answer

Causal research is focused on determining cause-and-effect relationships between variables, such as a change in price and a change in sales. Therefore, marketers would use causal research to determine if a change in price is responsible for a change in sales. Demographic studies, exploratory research, and predictive techniques are not as directly relevant in determining cause-and-effect relationships between variables.

Marketers Would Most Likely Use ________ to Determine If a Change