Which term refers to a group of marketing variables a business controls with the intent of claiming a place in customers' minds?
A) segments
B) marketing mix
C) product platform
D) position statement

Question

Quizplus · Accepted Answer

The term that refers to a group of marketing variables a business controls with the intent of claiming a place in customers' minds is the marketing mix. The marketing mix includes product, price, place, and promotion, and it is used to create a specific image of the brand and differentiate it from its competitors. Segments refer to groups of customers with similar needs and characteristics, product platform refers to the underlying technology or architecture of a product or service, and a position statement is a statement that summarizes what a business stands for and what makes it unique.

Which Term Refers to a Group of Marketing Variables a Business