In which phase of the product life cycle would promotion needs be high and product distributions be limited?
A) decline
B) growth
C) maturity
D) introduction

Question

Quizplus · Accepted Answer

Promotion needs are high in the introduction phase as the aim is to create awareness among the target market and persuade them to try the new product. Product distribution is limited during this phase as companies try to control the supply chain, establish strategic partnerships, and build relationships with key stakeholders.

In Which Phase of the Product Life Cycle Would Promotion