A marketer analyzing whether members of the target audience like the services offered by a firm is analyzing the ________ element of the marketing mix.
A) place
B) price
C) product
D) promotion

Question

Quizplus · Accepted Answer

The product element of the marketing mix refers to the products or services that a firm offers to its target audience. Analyzing whether the target audience likes these products/services falls under this element. Place refers to the channels through which a firm distributes its products/services, price refers to the cost that a firm charges for its products/services, and promotion refers to the communication strategies that a firm uses to promote its products/services.

A Marketer Analyzing Whether Members of the Target Audience Like