Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up its company positioning and value proposition in a formal statement to serve as a guide for marketing communication development.Superior's management would use a ________.
A) vision statement
B) mission statement
C) corporate statement
D) brand position statement

Question

Quizplus · Accepted Answer

A brand position statement is a formal statement that summarizes a company's positioning and value proposition, which is used as a guide in marketing communication development. It articulates the unique benefit that the brand provides to its customers and differentiates it from its competitors. A vision statement describes the future state of the organization, while a mission statement outlines the company's purpose and focus. A corporate statement is a general statement about the company's goals and values.

Superior Auto Sales,a Chain of High-End Used Car Dealerships,wants to Sum