According to the BCG growth-market share matrix,________ are strategic business units with products that have a dominant market share in a high-growth market.
A) stars
B) dogs
C) cash cows
D) question marks

Question

Quizplus · Accepted Answer

Stars are the strategic business units with products in a high-growth market and dominant market share. They require heavy investment to maintain and increase market share but can become the next cash cows if their market growth slows down. Dogs have a low market share in a low-growth market and do not generate much profit, cash cows have a dominant market share in a low-growth market and generate significant profit, and question marks have a low market share in a high-growth market and require significant investment to increase market share.

According to the BCG Growth-Market Share Matrix,________ Are Strategic Business